Convert Word docs to PDF
Really easy. Check it out.
Wordpress as a Content Management System
For most companies, a static website is adequate. By “static website”, I mean a website that is purely presentational– that doesn’t change very much over time. Some clients, however, require the ability to manage their own content. For these clients, I recommend using Wordpress as a Content Management System (CMS).
Rebranding Gone Right
Rebranding is an expensive exercise. In addition to the significant monetary cost– companies have to replace or alter everything from marketing materials to signs to the company website. As such, it’s important to get it right. Afterall, you’re probably going to be stuck with it for years to come.
Xerox - Xerox CEO Anne Mulcahy spoke recently about the internal resistance and hand-wringing brought about by the company’s decision to rebrand. Since introducing the first plain-paper desktop copier in 1963, Xerox had become synonymous with … Continue Reading
Why Should Companies and Small Businesses Blog?
A common misconception is that blogging is reserved for political junkies and/or emo kids opining about unrequited love. Actually, this isn’t so much a misconception as it is an outdated perception. At one time, this was more or less accurate. However, these days– everybody from large corporations to small businesses have embraced blogging as another means of disseminating information to their target audience. Why?
First, blogging is an effective (and cheap!) way of keeping and/or raising consumer interest. For example, let’s say you’re getting ready to roll out a new product or service– one way of advertising it is to … Continue Reading
The Top 5 Worst Web Design Mistakes
5. Vomit-Inducing Color Scheme
I dunno about you, but nothing says ‘professional’ and ‘reliable’ like purple and moss-green. I’m being sarcastic. These people, apparently, are not:
The problem with the site referenced above isn’t the content or layout or product. They’re fine. The problem with the site is that it looks like it was designed by Bram Stoker’s Dracula. The point is, if you want to project modernity and professionalism, having a website that looks like something Prince would wear is probably not a good idea.
4. Every Page Looks Different
Sometimes people think that if the pages of their website don’t look vastly different from … Continue Reading
